In an effort to integrate, improve and refine it's digital platforms, Bayer/Monsanto began a complete analysis of digital governance, applications and prioritization across their global efforts. Working with stake holders within Bayer USA corporate, Brazil, Germany, Mexico, South American and Asia, I lead the user-research, testing, implementation and in-field utilization — developed user and design system guidelines, recomendations across Bayer Crop Science - Customer Plus initiaives and Crop Sales Market Offer Management Tools. These efforts supported newly developed marketing sales planning, insights and strategy positioning Bayer/Monsanto strategically against the competitive environment.

These efforts included syncronized, interconnecteed data points integrated within application segments and across responsive desktop, stand-alone iOS/Android mobile and tablet platforms.

Extensive, human-centered, user journey mapping, persona development, user testing was orchestrated: qualitative, qantitative, a/b, research both user and technical aspects which measured against unified solutions, market needs and overall user/market adoption.

• User Research
• User Personas
• Journey Mapping
• Cognative Analysis
• HCD Focused Studies
• Regionally Centered Usability Studies
• Market Specific Requirements/Needs Assessment
• UX / UI / IA Design and Development
• Digital Design Guidelines/Standards
• Iterative Product Design and Development
• Agile and FDD Methodology and Deployment
• Full Product Lifecycle Design and Deployment