Building off a newly developed identity, it only made sense to extend the new Epitec brand icon into the website and additional marketing materials. Using the sphere of their logo as a key design element, a series of fun phrases and icons were developed to express the key differentiating characteristics of Epitec. Each icon was used within an appropriate site page with relevant content and worked to quickly identify Epitec as a different type technical recruiting company. The monochromatic black, gray and white with the branded red “punch” was also extended to the communication elements, from photography wardrobe, to website design cues. Research showed a 20% increase in brand recognition and retention based on the subtle, strategically placed use of the extended branding. Epitec quickly became recognized within their business sector and increased their site responses tenfold.