Branding and identity development is one of the most important communication devices. Each branding component and identity design needs to compel, engage and resonate with an audience. It has been my goal to create a impactful, recognizable solution to enhance each company, division or partnership. Below is a small selection of branding identity solutions I have designed over the years. Each as individual as their parent company.

Lincoln Brand Champion (LBC): This suite of icons was developed for the launch of the Lincoln Brand Champion Program. Icons and branding were created to support the initiatives that were rolling out as Lincoln wanted to upscale the retail spaces focusing on luxury brands and what it means to a customer to purchase luxury products. Each retail space globally had a LBC liason one in Sales one in Service. The culmination of this initiative included social