Overview: Navistar set out to reimagine its product brochures by bridging digital customization with traditional print. The goal: create a flexible, enterprise-ready system that could serve both U.S. and international dealer networks with real-time content personalization.

Leadership Role: Lead art direction, design, and illustration, while also collaborating closely on the development of scalable templates and asset structures. The solution was built to seamlessly integrate into a Digital Asset Management (DAM) system and support a wide range of customization needs across platforms.

Outcome: Delivery of a robust, modular digital system with omnichannel capabilities. Dealers across international markets could dynamically customize content, pulling from a centralized, approved asset library—ensuring consistency, compliance, and speed across digital and traditiaonl formats. The system improved global alignment, enabled on-demand collateral creation, and provided a unified experience for marketing teams and end users alike. It also became a proof of concept for future annual marketing and omnichannel connections across the full engagement lifecycle.