McKesson participated in several trade events each year such as their own IdeaShare event. To engage users and extend the McKesson brand as a leader in the pharmaceutical industry, interactive touchscreens were developed. Each of the market segments within the McKesson family have very extensive capabilities, many overlap and the need to designate these services clearly and effectively to the audience is key. An extension of the efforts for the touchscreens inlcuded partners: SupplyLogix as well as Macro Helix.

As interactive lead, my role was to organize the information into streamlined interactive experiences that would entertain, educate and inform event attendees and show the vast array of offerings that McKesson has. Branded color segmentation and usability flow identify with branding guides and standards and become highly visible on the showroom floor. Iconic visuals and impactful content proved to be a central driver for growing the use audience as well as providing sales tools for on-site brand advocates.

The experiential touchscreens lead to a re-analysis of the current personas within the McKesson user base as well as designs for mobile specific applications.