Launching the Ford Transit and Transit Connect vehicles was a large focus for Ford Motor Company. Having a vehicle that would replace the traditional van offered an untold amount of flexibility for drivers, passengers and business owners alike. The success of the launch was crucial and would require an integrated digital approach.

An industry first HTML 5 drag-and-drop system was developed for Transit dealerships to up-sell the vehicles with third-party components. This hybrid eCommerce system linked to the Ford backend ordering system and tracked sales process, international network order fulfillment for Fords global logistical delivery.

Working with exclusive vehicle component upfitters, my leadership role focused on ideation, strategy, UI/UX, wireframes, prototyping, CGI oversight, asset development + management, website and dashboard design, site development and some content. I spearheaded the design and deployment of this product, its continuous integrated updates and full six-year lifecycle integrating business, user and key stake holder needs product and technical evolutions.