Building an opportunity to update the Ford Mobility Motoring website, I took the lead role in strategizing, designing, presenting and developing a more inclusive repositioning of the Ford Mobility Motoring brand. Accessibilty was a large-part of this site and the market - AAA standards needed to be met across the entire site. I oversaw the entire process heuristic design, UX/UI, stake-holder presentation and buy-in, functional prototypes and design approval, branding and marketing materials and technical solutions at every stage of launch. Overseeing the production work of a team including art directors, writers, developers and junior creative interns to the final site launch was very rewarding and personal. The award-winning site positioned Ford ahead of their competition resulting in a 25% engagement increase, was highlighted as the most user friendly, accessibile compliant and extensive mobility sites, and recognized as the Most Innovative Solution by Direct Marketing Association of Detroit (DMAD) and won several industry awards including 1st Place Target Awards.