KABAM! MARVEL CONTEST OF CHAMPIONS

Type: UX/UI Interface Design

Company: KABAM/Marvel

Role: Beta Test / UX/UI Ideation

Starting out beta testing iterative versions as a method of ensuring the most appropriate solution to the millions user base. Exploring UX Solutions was the next logical evolution in my obsession with MCOC. The below screens build off of the design system that was in place and add additional options to drive user engagement and simplification. These features ensued from alignment with user need and gameplay.
From refining complexities of terminology and gameplay to adding enhanced graphical nuances to button styles and design. Each element supports one another to extend the design component library and remain consistent with the overall goal of a fantastic user experience.

Processes Used:

  • Usability Session Recordings
  • Low Fidelity Composite Sketches
  • Iterative Design
  • Design System Components (Extension Pack Ideation)