Lincoln Motor Company wanted to update and realign the Lincoln Portal to be a central hub for all the user content related to business-to-business solutions. As the market solutions grew over the years to include additioanl domains in support of the whole of Lincoln, it was important to re-evaluate this portal from a user persepctive and focus on efforts that simplify the user experience, put control into the users hands and offer a modern approach to centralized user information.

A broad user analysis was done on the current site. Those findings coupled with the analytical usage reports painted a picture consisting of several usability gaps.
It was determined that low-fidelity solutions would be the best recipe for extracting the most appropriate data. Iterative design solutions prioritized by data governance was a large part of the efforts to streamline contnet and prioritize information architecture.

Card sorting was used to help determine global user priorities across the portal domains. This offered a baseline for primary contnet while allowing users to adapt their experience and customize these secondary content selections with user driven priority atributes. Having a functional componet allowing users to customize the secondary informaiton to suit their day-to-day needs was a big step in closing the usabilty gap between the amount of information available thorough the portal and took into account fringe use cases related to contnet heirarchy.
Additional human/user-centered methodologies were used during the discovery/research phase which included:

• Analytical Tracking Considerations
• Card Sorting
• Iterative Qualitative Discovery Sessions
• Collaborative Process Ideation
• Informational Hierarchy Reviews/Refinement
• User Technical Analysis: Platform + Components
• Agile, Low-Fidelity Wireframing + Prototype Testing